GTM Engineering
End-to-end GTM systems that create consistent pipeline.
- ICP definition & TAM mapping
- Lead scoring & routing
- AI account research
- Automated outbound data enrichment
- Signal tracking
Go to Market Engineering Advisory
Build GTM systems tailored to your target market with Clay and AI.
Reach more of your ideal customer, book more meetings, and build a pipeline you can see — with less manual work and a system your team can own and run.
Strategy | Architecture | Orchestration
Sound familiar?
More headcount won't fix a broken pipeline process.
- Reps spend hours researching companies and contacts instead of selling.
- Nobody knows which accounts to prioritise, or when to reach out.
- Your CRM is full of missing, outdated or duplicate records.
- You've tried outbound before, but it brought few replies or ended up in spam.
Services
Pick the support that fits your growth stage.
Clay Implementation
Clay workflows built for scale, accuracy and ownership.
- Data enrichment waterfalls
- Qualification logic & scoring
- AI personalisation prompts
- Workflow documentation
GTM Consultation
Clear advice for founders and RevOps leaders.
- Fixing broken outbound
- Auditing existing Clay builds
- Redesigning GTM systems
- Tool stack optimisation
Clay Training
Hands-on training so your team can run the system itself.
- SDR and RevOps teams
- GTM engineers in training
- Founders running their own outbound
One connected system for your whole GTM motion. Built with:
How it works
Three steps from first call to a running system.
- 01
Discovery call
We talk through your offer, target market and current systems to see if we're the right fit.
- 02
Plan
We map the data, signals, workflows and tools your system needs, tailored to your goals.
- 03
Build & hand over
We build, launch and refine the system, then document it so your team can own and run it.
Results
What clients and coaches say.
“I'm extremely confident in her ability to execute end-to-end outbound. I've rarely seen an automation engineer with this level of breadth. If you need support across GTM and RevOps, you can trust Sandra with your projects.”
Adam Andrewjeski
Founder & CEO, Stellar Growth
“We worked with Sandra on multiple Clay automation projects and I was extremely happy with her performance. If you're looking for a strong Clay operator, I'd absolutely recommend her.”
Johannes Fessler
CEO, RockSolid Lead Generation
“She stood out for her deep curiosity and her ability to break down complex GTM problems by testing, failing and refining. That mindset translates directly into strong GTM engineering.”
Nayab Osaf
Coach, Clay Bootcamp
Meet the founder
Sandra Uche
Founder, Auto8B2B
GTM engineer, previously a two-time founding SDR. I build outbound and GTM systems for startups across the US, UK, Canada and EMEA.
I started out as the founding, and often only, sales rep at early-stage startups. Prospecting by hand, juggling spreadsheets and scattered tools taught me something: when growth depends on who has time that week, it breaks.
So instead of handing you another campaign, I design and build the system behind it with Clay and AI: defining your ICP, mapping your buyers, building TAM lists, enriching your CRM and automating signal-based outreach.
I also lead Clay Club Lagos and coach Clay cohorts, so I stay close to what's working in the field.
The goal isn't complexity for its own sake. It's a GTM foundation your team can own, run and scale without me.
Bootcamp alum · Clay Club Lead · Clay Cohort Coach · RevTech founding member
Connect on LinkedInReady to build a GTM system your team can own?
Book a free 30-minute call and get a clear first step.
Free GTM Audit